Web Design Articles

Consider the objectives of the survey.
Consider the reasons for the survey and the information that is required.

Remember who your target customers are.
Ask the right people to complete the questionnaire.

Think about what method you will use to carry out the interview.
This will affect the type of question used and the way they are worded.

Write a credible introduction.
Explain why the survey is being carried out and assure confidentiality.

Make the questions as simple as possible.
Questions should be short and simple to avoid misunderstandings.

Use a “filter” question first.
This will filter out respondents that are not target customers.

Put interesting and easy questions first.
Interesting questions engage people, difficult ones put them off.

Keep confidential questions until last.
You are more likely to get an answer if you have built up a rapport.

Arrange the questions in a logical order.
The questions should flow logically and easily.

Use different types of questions.
Phrase questions to ensure you get the information you require.

Consider the answers when writing the questions.
Phrase questions to ensure you get the information you require.

Consider the visual appearance.
Make effective use of white space.